I just wanted to post a short update about my plans for Red Oven Creations this year. My hands are suffering from holding the spray cans on Monday doing the desk remodel so this will be really quick. Hopefully by putting it out there on the web, I can be held accountable if I don’t follow through with things. I had major plans last year for my business, but had to put them on hold when my personal life took a slight detour. This year my personal life is back on track and I feel more apt to make it happen this year.
I’m constantly getting comments about how good the things that I create are which is usually followed with “man you need to really get your own place”. I have to say I WOULD LOVE to have my own place. Unfortunately it takes moolah, dough, finances, cash, you know….money. And as much as I wish money did grow on trees and I had one of those trees in my backyard; I’m not sitting on an abundance of money and if I did, right now I think I would take a big chunk of it and get us a new home. Having said all of that, my biggest plan for Red Oven Creations this year it to sell, sell, sell myself. I’ve created a new Business card pic, I’m going to make some changes to the website (any suggestions are greatly appreciated and welcomed), and I believe that I’ll take up any opportunity to hook up with other companies that is looking for a dessert supplier.
I think the one dilemna that I have found is that people may balk at my pricing. Why is this? I’m not Wal-Mart or Sam’s Club or any of the major chains that can make a dessert in a factory. If I’m making you a Red Velvet Cheesecake, guess what? I’m making a Red Velvet Cake and THEN I’m making a cheesecake that I add the Red Velvet Cake to. Every nut is hand chopped, every ingredient is carefully measured, those are my feet that are being stood on for long amounts of time, those hours are taken away from my family, and there is no way you can deny that when you put a bite of it in your mouth you do not want to call me up and say “thank you” (some of you have actually done so and I thank you for that) or want to get in your car and drive over to kiss me on the lips. Am I bragging? Yes! Is it justified? Yes! So I don’t think I will change my prices. At times I feel that I sometimes don’t charge enough, hell…if Martha Stewart charged you the price you wouldn’t think twice about it. But I digress and I’m venting…this about my plans for my business this year.
Another dilemna I’ve realized is that I haven’t advertised enough. What’s the best way to advertise a small business? I’ve always heard the best advertisement is word of mouth. Especially if you don’t have tons of cash to spend on ad space or commercials. Since we’ve already established that I don’t have tons of cash lying around, I think I might need to get this word of mouth thing going. So if you’re out there and you’ve ever had anything prepared by me and you’ve thought it was fabulous AND you happen to be around someone who is looking for someplace fabulous to get a dessert or food prepared for them, please use your mouth and spread the word.
As I’ve stated before…I’m selling, selling, selling Red Oven Creations this year. If you have an event or just want to indulge in the best darn cheesecake, chocolate cake, bread pudding, pound cake, soup, cookie, sandwich you’ve every had; check out RED OVEN CREATIONS. I can garuantee that you will not be disappointed. I deliver and I ship. If you are a previous customer, I thank you for your continued patronage and hope to continue with exceptional service and products in 2011.